Hi,
I’ve worked in both worlds.
The thing I’ve noticed is this:
More activity doesn’t always lead to better outcomes.
In sales, the pressure is to do more prospecting.
More emails. More calls. More leads in the funnel.
In procurement, the instinct is often the same.
More suppliers. More competition. More data. More process.
And on paper, that all makes perfect sense.
But in reality?
The best outcomes rarely come from simply adding more.
They come from fit.
- The right supplier meeting the right customer.
- The right relationship at the right time.
- The right conversation before time and energy are wasted on the wrong opportunities.
And sometimes, getting to that point means doing less, not more.
So perhaps the real question isn’t:
“How do we do more?”
Maybe it’s:
“How do we make sure we’re focusing on the right things in the first place?”
Because maybe the answer isn’t another sales sequence, another procurement exercise, or another dashboard full of data.
Maybe it’s something simpler.
Conversation.
Connection.
Influence.
And a clearer sense of whether there’s genuine fit to begin with.
What I Do
I help organisations improve the way buyers and sellers connect.
That includes:
- Social selling and influence training
- Procurement and commercial advisory
- Supplier/customer engagement strategy
- Relationship-led business development
- Sales and procurement transformation
Through my work with DLA Ignite, I help teams build modern, human approaches to prospecting, influence, and commercial growth.
Because despite all the technology available to us, business still moves at the speed of trust.
Why This Matters
Sales teams are overwhelmed by noise.
Procurement teams are overwhelmed by choice.
Both sides spend huge amounts of time pursuing opportunities that were never the right fit in the first place.
The organisations that stand out aren’t always the loudest or the biggest.
They’re the ones that:
- understand people
- build credibility
- create meaningful conversations
- and recognise good fit early
That’s where better commercial outcomes come from.
About Helen
I’ve worked across procurement, transformation, advisory, and commercial roles for more than a decade, helping organisations navigate change, improve relationships, and deliver meaningful outcomes.
Based in the Outer Hebrides, I bring together experience from both sides of the commercial table:
- buyer and seller
- procurement and sales
- strategy and delivery
I’m interested in the human side of commercial success:
how trust is built, how influence works, and why genuine connection still matters in a world increasingly dominated by automation and noise.
Call to Action
If you’re interested in improving how your organisation connects, sells, buys, or builds commercial relationships, let’s have a conversation.